Advert Final

CutOut Animation

Channel Ident

Mini Doc Pre Production

Ident StoryBoard

Channel 4 Ident

This ident is entertainment-led as it uses a flagship programme to advertise the channel. This offers a great opportunity as when viewers see The Simpsons they will begin to automatically associate it with Channel 4, thus advertising the channel. It is not obvious that this footage is an ident, which could be seen as either positive or negative. Using The Simpsons appeals to a large audience and therefore attracts alot of attention and effectively persuades the viewer to stay on the channel.

However for non-simpsons fans it could demand a change of channel without hesitation, therefore the purpose of the ident would not have been fulfilled as it is not until the end that the reason for the animation is revealed. Although the ident offers humour and fun to be represented on behalf of the channel, it relies upon the patience and specific interest of the viewer due to its lengthy duration. This could quickly make the viewer bored after watching this ident a few times as it is then predictable.

However, it is not effected by any usual limitations of a viewers television resolution, aspect ratio or transmission system, allowing it to be properly viewed by everyone. Also the audio effects used in the ident make it possible for non-visual viewers to still understand what is going on.
It is likely that this clip is shown on weekday evenings and late afternoons due to its comedic attitude. It could also be shown on saturday/sunday mornings when The Simpsons is likely to be screened.

What is a channel ident?

 

Idents are the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name. This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike. Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.

The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.


When making an ident you have to:

• Make sure there is no text or voices in the ident, as it will distract from the announcer
• Don't make it too interesting so the viewer won't listen, but don't make it too boring that they'll switch over
• Don't include anything offensive as that's not a good representation for the channel.

 

 

Chanel Ident

BBC

Animation Lists

Dragonball, Z, GT = This was and is my favorite animation series of all time, this being I started watching it from the first episode and finished it till the last so I kind of got connected with the characters in the series especially Goku who was this super mighty strong human strongest in the whole universe who is always positive even in the face of death and he is force to protect the earth from villains who want to control or destroy it from galaxies away.


Beyblade has to be one of my favorite animation series. i also started watching this from the 1st episode and watched till the end but they went astray when they made another sequel which ruined the concept of the first one. i grew in love with it with even buying the products, the beybade, battle arena, remote control and collected the trading cards.

Family Guy
Simpson
American Dad
South park
Nemo
Wreck It Ralph
Yu-Gi-Oh
Arthur
Danger Mouse
Bob The Builder
Tom&Terry
Road Runner
Wallice&Gromit
Tin-Tin
Cleveland Show
Fi-Fi
64 Zoo Lane
Shrek
Popeye
Thomas The Tank Engine
Postman Pat
Incredibles
Ti Teuf
Morph
Donald Duck
Sonic The Hedgehog
Teen Titans
Avengers Assemble
Thor
Batman & Robin
Jackie Chan
Fantastic Mr Fox
Megaman Star Force

Single Camera Production

Ident Analysis 2

This ident uses a variation of vivid colours to get the viewers attentions, specifically purple which is the E4 colour, this is a great way of ensuring that the audience will associate this ident with the channel. The use of stop motion animation appeals to the target audience, which is mainly students and young adults from an age of 16 to 30.

 

The way that the dull room is transformed by the E4 purple “spilling” or invading the room in various ways gives the audience the impression that watching this channel will cause enjoyment and excitement to fill their lives. The act of the curtains closing represent shutting out the outside world and becoming a part in a whole new world which is about to begin before the programme start. As the room transforms the music changes and more sound effects are added as each event occurs, the moment the music begins to change is when the curtain closes, this adds to the feeling of shutting the rest of the world out and being involved in the channel.

 

The Channel E4′s target audience is mainly students. This ident is made appealing to them with the use of abstract ideas, such as the octopus tentacles (also in the colour purple) emerging from the headboard, the teddy bear coming to life and the pillow climbing up the wall. In addition, the sheer amount of things going on in the ident, while supposedly reflecting how much is going on the channel, ensures that the audience’s attention is kept throughout.

Idents Ideas

BBC Questions

1. Do you watch BBC?

2. What is your favourite programme?

3. Who is your favourite presenter?

4. Do you know how much the licence fee costs?

5 Do you know ho the BBC is funded

6. What other shows do you enjoy watching?

7. How many hours roughly do you spend watching BBC?

8. What programmes do you NOT enjoy on BBC?

9. What channels do you think are competitors of BBC?

10. Give a description of the BBC in one sentence.

 

Short Film StoryBoard 'Money'

Short film story board from Ashfaq 'Classy'

BBC Documentary Reseach (With Group)

The incident that was chosen was, jeremy Clarkson offended public sector strikers on the one show, also the mini doc will feature other incidents that I am going to speak and explain what guideline he and the BBC broke, if he served a penalty and give my opinion on what happened and how it was dealt with.



Also in my mini doc there will be interviews with other students and a teacher about the incident and at the end an finishing statement to sum up, what has happened so far.

Incidents that I am going to speak about:

90 minute special in india, where he fitted a toilet seat into the car boot and commented, 'Everyone who comes here gets the trots'            

TV, Film&Technology

List of Different Animation Applications

List of Different Animation Applications

1. Music Videos
2. Television Channel Idents
3. Films
4. Television Shows
5. Advertisements

Pitch

Ident Evaluation

For this project, we had to get into small groups of two or three to create an ident for City Of Westminster College.  We wanted to aim the ident to the majority of the people, so we decided to choose pixilation animation because everyone likes it and it has a nice flow to it. We wanted to convey the college image of it being creative and fun. 

I think the ident meets the target of telling people about the college and its about. Also there are lots of different angle shots in the video so it's constantly different. I think I'm most proud of how it's all come together because I think the concept is interesting and exciting. It shows lots of different shot angle. I think I could have filmed more so I could have make it longer and also with more shots to make it even more exciting, or maybe different location not just corridor, for example the gym or the outside.

In terms of feedback by other people, they liked the video but there was some disappointments. For example, some say everything moved a little bit too fast and didn’t quite get the concept of it also others say it didn't fit the storyline. Apart from that, the pixilation technique was quite effective. Personally, I liked the critical feedback people have given me so I can take it to my own advantage and help me improve my work in the future.

I also learned a lot of different skills using IStopMotion and Final Cut Pro and I think will really help for next time we have to film project I hope I can learn from this experience and grow my knowledge to film and produce better quality production. But at this moment in time I think the ident is pretty good.

n the future I will try to manage my time more carefully. By breaking up my work and arranging it into small sets every week, I think I will be able to work more speedily without hassle. I would also like to be able to use the cameras more confidently as I feel that I was capable of shooting more professional styled shots. Although I prefer to learn things visually, I think taking notes during lessons and keeping them in an organised file would remind me of what I know and understand, and should I ever need to go back and restudy an area I would be able to. i will try to remain an effective learner, so i can push myself further and develop my knowledge as an individual and team partner. Overall I think that my expectations of the ident were mostly a success in capturing the audience’s imagination.

Job Roles

Floor Manager

studio image by domiphoto from Fotolia

A floor manager takes charge of the production floor in the studio. He acts as the connection between the director and the people on the floor such as the presenters and the audience. The floor manager has to keep contact with the control room and must therefore have a microphone as well as an earpiece while on the floor. He has to make sure that all technical equipment, props and sets are in good condition before filming begins.

Floor managers do not require professional qualification since it mainly involves on-the-job training. However, to increase chances, aspiring candidates should consider taking up courses in media studies, theater/drama studies, television production, photography or film production.

A floor manager checks all microphones and earpieces to ensure that they are in good working condition before filming begins. She passes on instructions to the studio floor as received from the control room. She also takes part in the preparation and planning of productions while also taking care of the people involved in the production. The floor manager in addition informs the producer and the director about the action off-camera and also watches over the work of other departments including props and lighting. She also gives cues as well as time counts to the actors, guests and presenters.

A floor manager should portray maturity and confidence at a high level since the position involves managing a diverse group of people. An in-depth understanding of floor staff positions as well as such television requirements as sound, camera and lighting will enable him to carry out specified duties efficiently. The ability to remain calm even when handling difficult situations will enable him to cope with the pressure and stress characteristic of this position. Since the position involves liaising with various people, the floor manager should possess strong communication and interpersonal skills.

 

 

Vision mixer

Vision mixers are technicians who work at a console in the gallery or studio control room. They are responsible for controlling the vision mixing desk: the pictures viewers see on their television are the result of the work of the vision mixer.

Working closely with a varying team of directors, cameras and other technical crew, the role of Vision Mixer will be to deliver the best visual cuts in a fast and demanding environment. The successful applicant will provide assistance to the director, have an eye for what cuts and what doesn't cut understands the challenges of the camera and sound crews and possess a good understanding of the editing process. This role will give an experienced Vision Mixer the opportunity to unleash their talent and creative flair with the objective of creating maximum visual impact for the viewers at home. The role requires someone, who can develop the necessary in-house skills to then go on to provide training as required.
Job description and activities

Typical work activities include:

§  viewing different types of image from a variety of sources, for example pictures from several cameras, digital video effects, graphics and outside broadcast materials;

§  under instructions from the director, selecting the required images and combining them, ensuring a smooth transition between shots - this involves 'cutting', 'mixing' and 'wiping';

§  controling which camera goes on air, according to the camera script.

Employment is mostly on a freelance basis and may be based in a studio or involve work on location at outside broadcasts.

Excellent timing and coordination skills, quick reactions, high levels of concentration and the ability to handle stress are all essential as vision mixers work on live programmes and ‘as live’ programmes. Normal colour vision and good hearing are also required in this role.

 

Cameramen

A camera person is an experienced camera operator who is employed by the print and film industries to creatively incorporate a variety of film techniques using digital, electronic and film cameras. Camera operators use film equipment in a studio or outdoor location and primarily take their direction from a director who expects them to interpret his or her instructions for the purposes of movie making or capturing still photography

The camera operator's primary responsibilities are to assemble camera equipment before and after a photo or film shoot. This involves many pieces of appendages such as tripods, monitors, lighting gear and cables. A camera person working on a motion picture, for example, will be asked by the director and other members of the creative team to provide insight and advice based on his or her experience on how to best make the shot work for the benefit of the audience. This will require creativity, vision and the ability to plan shots down to the second, especially when large sums of money are on the line for car accidents or explosions in an action film. A camera person will be expected to rehearse and choreograph scenes extensively as there is sometimes only money for one good shot.

A camera operator should be a highly technical and creative individual who enjoys collaborating with large groups of people. Excellent verbal communication is required as is the ability to take direction well from others. The successful candidate should also be able to work quickly, stay current on new film techniques and equipment as well as possess knowledge in camera equipment repair. He or she should also respect the safety and working conditions of others and be willing to join the union or unions that represent talent in the film industry.

Old&New Adverts Task 3

Edward Muybridge

Edward Muybridge was one of the first pioneers of animation as he was a photographer and he decided to take multiple pictures of a horse running, he soon realised looking back at the images in sequence the horse was infact moving.

ClayMation Evaluation

 

Claymation is a form of animation in which the animator makes clay figure to construct a film.One of the first Claymation was called 'Morph' by 'Aardman'. Morph was a character that was created to entertain children with small clips of him doing silly things. Claymation is a simple form of stop motion where you simply move the clay figure slowly and bit by bit to while taking pictures of each simple movement. By the end of it the pictures would be pushed together to make the illusion that the clay figure is moving. Claymation is very similar to pixilation animation , the zoeltrope and cut out animation. As all these forms of animations are simply made and all give the illusion of moving images.

Aardman was founded in 1972 by Peter Lord and David Sproxton. The company makes the majority of different types of animations aimed at the younger generations.Animation has always been a good form of entertainment for families and young children. But animation is very time consuming. Films like 'Wallace and Gromit and the Ware rabbit' took 5 years to create because for every single movement has to be captured.

In our claymation we went for a simplistic look . We used two claymation character and made the working out at the gym by lifting weight. We used istopmotion and captured every movement to make it seem they were moving. I liked the way our work turned out as it completed out target to make is strong in narrative with the simplistic look.
Things we could have improved was the timing of the animation because our video only lasted 40 seconds and I things it wasn’t enough but this was because we took too much time to plan our animation and I thing this is something we will definitely have to improve for our next project. And also improving the camera angle, because the character wasn't all the time in the frame. Our best strength was working, as a group there wasn’t a lot of arguing which was good. But for our first try at claymation I think it was a good outcome.

Morph Animation

8mm Effect

Drag a clip from the Browser to the Timeline into a video track.

2. Click the Effects tab in the Browser window.

3. Click the triangle next to Video Generators to open it and then click the triangle next to Render to open it. In the Render bin, locate the Noise generator.

4. Drag the Noise generator (which works just like a clip) to the track above the clip in the Timeline.

5. Drag the ends of the Noise generator so that the clip stretches out to cover the entire clip or sequence on the tracks beneath it. (See Figure 1.)

Figure 1: Drag the Noise generator from the Effects tab to the track above your clip in the Timeline.

6. In the Timeline, drag the playhead over the Noise clip in the Timeline.

7. Double-click the Noise generator clip in the Timeline so that it loads into the Viewer window.

8. In the Viewer window, click the Motion tab and click the little triangle next to the Opacity setting.

9. Move the Opacity slider, as shown in Figure 2 to get the grainy look to your liking.

This effect is shown in the Canvas window as you move the Opacity slider. Keep moving the slider until the amount of grain you want is generated.

Figure 2: The Noise generator clip's Opacity can be modified under the Motion tab to create a grainy look for your project.

10. Select the Noise generator clip in the Timeline and choose Sequence --> Render Selection.

Ways of looking for work. (Poster)

 

Advert Analysis 3

Advert Analysis


Product Name: Barclay card                                                 


The advert is in linear structure. At the beginning it shows the man going from his house into a lift then into the rollercoaster, the middle of the advert shows lots of shots of him going through the city on a rollercoaster which is made to look really exciting and fun, then the end is him arriving at work and giving a lady an apple – which they make into a love interest.

The message given out in this advert is that Barclay cards are simple, easy to use and are the best card there is. I say this because in the advert the man using the card always looks really happy, they make it look really easy to use by just swiping it effortlessly in the supermarket. The voiceover in the advert says “Making payment simpler” so the advert is definitely made to show the simplicity of using a Barclay card. Also could be trying to say that using a Barclay card is like a fun ride, which would connect with why they used a rollercoaster.

I think the lines of appeal in this advert are self-importance, pride and comedy/humour. I think self-importance and pride because you can tell when the man is riding on the rollercoaster on his own he looks full of pride to be going through the city like that, and self-importance because he’s on his own and he feels important and it looks like the card is making him look important when he uses it. Also when he’s high up in the air on the rollercoaster it looks like he’s ‘on top of the world’. Comedy and humour come into the advert at different points. When he goes past the old man having breakfast and the woman in the shower, it’s not put in the advert for any reason other than entertainment.

They used a rollercoaster ride to advertise using the card to make it look fun and exhilarating to have this Barclay card. Like when in the advert the man is swiping his card in supermarkets and coffee stands, makes it look like buying things is fun and Barclay are creating it. Also persuading people in this advert is the woman voiceover saying “Making payment simpler” because its again making paying for things sound like a good thing, and saying Barclay will make everything easier for you, while having a good time.

Non diagetic sound plays throughout the advert, a really happy, loud and upbeat song which everyone will probably remember the advert for (other than the rollercoaster). They used lots of shots of the rollercoaster moving through the city, showing it from all different angles which kept the ride exciting to watch. The lighting at the beginning of the advert when he is coming out of his apartment is very dark and dingy, once he is out in the city on the rollercoaster they make the lighting very bright and it’s a very nice sunny day.

Advert Analysis 2

Advert Analysis


Product Name:  Barclays                              

This advert is structured to show the man’s usual daily journey from work to home. It begins with him going through a city, going to the shops, the library and then home.

The message of this advert is that if you have a Barclay’s card, it is a simpler way of making payments. The man is on a water slide where he is using his card when he buys products from the shop, he does not have to get out of the slide he can just swipe his card as he passes buy. This is suggesting it is a quick and easy way to purchase anything you like when you have a Barclays card.

This advert would appeal to adults that live a busy life style who do not have enough time to purchase products. For example when the man was on his way home from work it took one swipe of his card to buy a product. It is also shows that it is a versatile card as he was able to use it at the station and this would appeal to a lot of adults of today. This advert would also appeal to the audience as it uses humour all the way through and uses happy music which makes the advert memorable.

The advert states that using the Barclays card will make things simpler, this will make the audience want to join Barclays and purchase a card from them as everyone likes to have everything done in the most simple of ways.

When the advert first begins, non-diegetic sound plays all through the advert which gives of a happy stimulus. There is also a lot of panning used in the video. It is used for most shots as the man on the water slide is always being followed. Having the slide blue matches the Barclay colours which make it more memorable and easily recognisable.

Advert Analysis 1

Advert Analysis




Product Name:           Lucozade Sport Advert 2011.         

In the Lucozade Sport advert, there is no particular structure as it’s all about having a good time.
 I feel the message in this advert is that if you drink the drink its advertising then you will feel better and have lots of fun and enjoy every minute of it. The message is also to tell you that when drinking this drink you will have a lot more energy to have ‘the time of your life’.

The lines of appeal in the advert are friendship because everyone is skating together and having a good time while laughing and talking to each other. As at the start of the advert the two girls are happy and holding hands and as they go along they pick up more people and skate together laughing and smiling the whole time. Another line of appeal in this advert is pride because near the end of the advert lots of people were showing tricks off and were elated that they showed them and managed to do them correctly, also at the start of the advert no one was doing any tricks everyone was just skating together and having a lack of confidence therefore that gives off the message that drinking the drink will boost your confidence.

The persuasive techniques used in the advert is how the music is timed in with the video as what they are doing links in to what the song lyrics and because it is so well time you focus on what they are doing while hearing the music at the same time, this persuades you to believe that drinking the drink will make you faster, better, stronger and will make you believe that the lyrics are explaining the product. Another persuasive technique used is that the camera mainly focuses on their faces and their feet and what they are doing, this could make the audience think ‘if I drink that I will be able to do that and I will be that happy’ which is why I believe the camera goes into slow motion at the times when people are showing good tricks and when everyone is together laughing and having a good time.

 One technical code used in the advert is the lighting all the way through as it is always sunny and bright which could signify as a happy day because people are happy if the day is hotter. Another technical code in the advert is the way the camera slows up on certain points revealing their facial expressions that are always happy and smiling.

The advert bring together music and sport for the first time as part of change of director for the brand. The new advert plans to connect with the 16-24 demographic.

Advertising Workbook

TASK 6

The ASA regulates TV advertising in the UK. ASA stands for the Advertising Standards Authority. It is the UK's independent regulator of advertising across all the media. They apply the 'advertising codes', which are all written by the committees of Advertising practice. ASA acts on complaint they get from the audience, and check the media against misleading, offensive or harmful adverts.

If you think an advert is harmful in any way, you can contacts ASA to make a complaint. You fill in a firm which will ask you for information about the ad you're complaining about, such as the name of the company or organisation; the product or service being advertised and where you have seen it. Providing ASA with as much info as possible will enable them to handle your complaint quicker. Also, you can complain in writing if you wish to do so.

Firstly, you should check whether or not your complaint is already covered by the ASA.
If not, submit your complaint online, telephone or whichever way to us.
They will then provide you with the name of the person who will handle your case and be your point of contact. Often times, they can resolve complaints quickly. Only if it is not so simple, they might have to conduct a formal investigation, which can take longer. If after the investigation the ad breaks the rules they are required to be amended or withdrawn. If they are not, ASA will take steps to make sure their ruling is followed.

In this advert, a few celebrities (Bono, George Clooney, Jessica Alba, Idris Elba) and more unite behind ONE's new campaign to help focus the world's attention again on the famine and food crisis in the Horn of Africa. They swear a lot during the advert, which can act ad a very bad example for people watching this. Elderly people can be disturbed by this whereas teenagers can follow in their footsteps and think swearing is ok to do. I think the regulators were indeed right to ban this. It does set a bad example and young people might think it is ok to swear as a lot of celebrities did in the advert. Even though there is already a lot of swearing going on on TV, we can it by getting rid of this one advert. It is a serious matter, but I am sure there are other ways they can get people's attention to get their message across.

Advertising Workbook

Task 2

Type of persuasive technique	Link to the advert which uses this technique
The Anecdote	http://www.tellyads.com/show_movie.php?filename=TA6973
Adjectives	http://www.tellyads.com/show_movie.php?filename=TA13783
Repetition	http://www.tellyads.com/show_movie.php?filename=TA13500
Statistics	http://www.tellyads.com/show_movie.php?filename=TA11224
Fact	http://www.tellyads.com/show_movie.php?filename=TA5970

Advertising Workbook Task 4

Task 4

Advert 1

Product Name:  Mc Donalds - BCO

Link: http://www.tellyads.com/show_movie.php?filename=TA13393

Persuasive technique: Adjectives, repetition

Product USP: Unique Selling Point

Advert 2

Product Name: L ‘Oreal

Link: http://www.tellyads.com/show_movie.php?filename=TA0366

Persuasive technique: Adjectives, anecdote, repetition

Product USP: Unique Selling Point

Advert 3

Product Name: L ‘Oreal

Link: http://www.tellyads.com/show_movie.php?filename=TA12992

Persuasive technique: Adjectives, repetition

Product USP: Unique Selling Point

Advertising Workbook

Task 1

Explain what TV advertising is?

TV advertising is TV programming which is paid by an organisation that will convey a message , typically to market or sell a product. In the USA there are about 3,000 adverts that people see in a day. In adverts, products that are usually being marketed are Cars, food, films, etc

View three contemporary TV adverts and lists three characteristics of them:

30 - 90 seconds long.

All have a target audience.

Persuading us to do something.

 Repetition.

The estimated average American consume everyday is about 3,000 adverts. Advertising may only sometimes work depending on the product or what they're trying to sell can relate to them. The places where adverts are seen are on the bus, or the TV. It's successful because people can relate to the product more. As people can't make connections just with the product. To stop people from turning over people spend huge amount of time on pyrotechnics to get us interested.

Mini Documentary

Invidual Research Documentary (lucy)

During a discussion about ongoing challenges to the economy Thursday, Alaska Republican Rep. Don Young referred to Hispanic workers as "wetbacks," an ethnic slur used to describe migrant workers. He has since apologized.

“My father had a ranch; we used to have 50-60 wetbacks to pick tomatoes,” Young told Alaska public radio station KRBD. “It takes two people to pick the same tomatoes now. It’s all done by machine.”

The term "wetback" is a pejorative term that has been used to describe workers from Latin American countries who swim across the Rio Grande to reach the United States.

Young's comments come just weeks after the Republican National Committee called for candidates and lawmakers to soften their tone when discussing Hispanic Americans and immigrants in an effort to engage Latino voters after getting only 30 percent of their vote in the 2012 presidential election. Republicans are currently working with Democrats in Congress to shape a comprehensive overhaul of the nation's immigration system, and comments like Young's could serve as a distraction from those bipartisan efforts.

After a public outcry over his remarks, Young formally apologized in a written statement Friday afternoon.

"I apologize for the insensitive term I used during an interview in Ketchikan, Alaska," Young said. "There was no malice in my heart or intent to offend; it was a poor choice of words. That word, and the negative attitudes that come with it, should be left in the 20th century, and I'm sorry that this has shifted our focus away from comprehensive immigration reform."

Before he issued his apology, several prominent Republicans rushed to condemn Young's usage of the word, including House Speaker John Boehner.

 

"Congressman Young’s remarks were offensive and beneath the dignity of the office he holds," Boehner said in a written statement. "I don’t care why he said it – there’s no excuse and it warrants an immediate apology.”

Freelance Poster