Advert Analysis 3

Advert Analysis


Product Name: Barclay card                                                 


The advert is in linear structure. At the beginning it shows the man going from his house into a lift then into the rollercoaster, the middle of the advert shows lots of shots of him going through the city on a rollercoaster which is made to look really exciting and fun, then the end is him arriving at work and giving a lady an apple – which they make into a love interest.

The message given out in this advert is that Barclay cards are simple, easy to use and are the best card there is. I say this because in the advert the man using the card always looks really happy, they make it look really easy to use by just swiping it effortlessly in the supermarket. The voiceover in the advert says “Making payment simpler” so the advert is definitely made to show the simplicity of using a Barclay card. Also could be trying to say that using a Barclay card is like a fun ride, which would connect with why they used a rollercoaster.

I think the lines of appeal in this advert are self-importance, pride and comedy/humour. I think self-importance and pride because you can tell when the man is riding on the rollercoaster on his own he looks full of pride to be going through the city like that, and self-importance because he’s on his own and he feels important and it looks like the card is making him look important when he uses it. Also when he’s high up in the air on the rollercoaster it looks like he’s ‘on top of the world’. Comedy and humour come into the advert at different points. When he goes past the old man having breakfast and the woman in the shower, it’s not put in the advert for any reason other than entertainment.

They used a rollercoaster ride to advertise using the card to make it look fun and exhilarating to have this Barclay card. Like when in the advert the man is swiping his card in supermarkets and coffee stands, makes it look like buying things is fun and Barclay are creating it. Also persuading people in this advert is the woman voiceover saying “Making payment simpler” because its again making paying for things sound like a good thing, and saying Barclay will make everything easier for you, while having a good time.

Non diagetic sound plays throughout the advert, a really happy, loud and upbeat song which everyone will probably remember the advert for (other than the rollercoaster). They used lots of shots of the rollercoaster moving through the city, showing it from all different angles which kept the ride exciting to watch. The lighting at the beginning of the advert when he is coming out of his apartment is very dark and dingy, once he is out in the city on the rollercoaster they make the lighting very bright and it’s a very nice sunny day.