Advert Analysis 1

Advert Analysis




Product Name:           Lucozade Sport Advert 2011.         

In the Lucozade Sport advert, there is no particular structure as it’s all about having a good time.
 I feel the message in this advert is that if you drink the drink its advertising then you will feel better and have lots of fun and enjoy every minute of it. The message is also to tell you that when drinking this drink you will have a lot more energy to have ‘the time of your life’.

The lines of appeal in the advert are friendship because everyone is skating together and having a good time while laughing and talking to each other. As at the start of the advert the two girls are happy and holding hands and as they go along they pick up more people and skate together laughing and smiling the whole time. Another line of appeal in this advert is pride because near the end of the advert lots of people were showing tricks off and were elated that they showed them and managed to do them correctly, also at the start of the advert no one was doing any tricks everyone was just skating together and having a lack of confidence therefore that gives off the message that drinking the drink will boost your confidence.

The persuasive techniques used in the advert is how the music is timed in with the video as what they are doing links in to what the song lyrics and because it is so well time you focus on what they are doing while hearing the music at the same time, this persuades you to believe that drinking the drink will make you faster, better, stronger and will make you believe that the lyrics are explaining the product. Another persuasive technique used is that the camera mainly focuses on their faces and their feet and what they are doing, this could make the audience think ‘if I drink that I will be able to do that and I will be that happy’ which is why I believe the camera goes into slow motion at the times when people are showing good tricks and when everyone is together laughing and having a good time.

 One technical code used in the advert is the lighting all the way through as it is always sunny and bright which could signify as a happy day because people are happy if the day is hotter. Another technical code in the advert is the way the camera slows up on certain points revealing their facial expressions that are always happy and smiling.

The advert bring together music and sport for the first time as part of change of director for the brand. The new advert plans to connect with the 16-24 demographic.