Ident Analysis 2

This ident uses a variation of vivid colours to get the viewers attentions, specifically purple which is the E4 colour, this is a great way of ensuring that the audience will associate this ident with the channel. The use of stop motion animation appeals to the target audience, which is mainly students and young adults from an age of 16 to 30.

 

The way that the dull room is transformed by the E4 purple “spilling” or invading the room in various ways gives the audience the impression that watching this channel will cause enjoyment and excitement to fill their lives. The act of the curtains closing represent shutting out the outside world and becoming a part in a whole new world which is about to begin before the programme start. As the room transforms the music changes and more sound effects are added as each event occurs, the moment the music begins to change is when the curtain closes, this adds to the feeling of shutting the rest of the world out and being involved in the channel.

 

The Channel E4′s target audience is mainly students. This ident is made appealing to them with the use of abstract ideas, such as the octopus tentacles (also in the colour purple) emerging from the headboard, the teddy bear coming to life and the pillow climbing up the wall. In addition, the sheer amount of things going on in the ident, while supposedly reflecting how much is going on the channel, ensures that the audience’s attention is kept throughout.