Advert Analysis
Product Name: Barclays
This advert is structured to show the man’s usual daily journey from work to home. It begins with him going through a city, going to the shops, the library and then home.
The message of this advert is that if you have a Barclay’s card, it is a simpler way of making payments. The man is on a water slide where he is using his card when he buys products from the shop, he does not have to get out of the slide he can just swipe his card as he passes buy. This is suggesting it is a quick and easy way to purchase anything you like when you have a Barclays card.
This advert would appeal to adults that live a busy life style who do not have enough time to purchase products. For example when the man was on his way home from work it took one swipe of his card to buy a product. It is also shows that it is a versatile card as he was able to use it at the station and this would appeal to a lot of adults of today. This advert would also appeal to the audience as it uses humour all the way through and uses happy music which makes the advert memorable.
The advert states that using the Barclays card will make things simpler, this will make the audience want to join Barclays and purchase a card from them as everyone likes to have everything done in the most simple of ways.
When the advert first begins, non-diegetic sound plays all through the advert which gives of a happy stimulus. There is also a lot of panning used in the video. It is used for most shots as the man on the water slide is always being followed. Having the slide blue matches the Barclay colours which make it more memorable and easily recognisable.
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