Ident Evaluation

For this project, we had to get into small groups of two or three to create an ident for City Of Westminster College.  We wanted to aim the ident to the majority of the people, so we decided to choose pixilation animation because everyone likes it and it has a nice flow to it. We wanted to convey the college image of it being creative and fun. 

I think the ident meets the target of telling people about the college and its about. Also there are lots of different angle shots in the video so it's constantly different. I think I'm most proud of how it's all come together because I think the concept is interesting and exciting. It shows lots of different shot angle. I think I could have filmed more so I could have make it longer and also with more shots to make it even more exciting, or maybe different location not just corridor, for example the gym or the outside.

In terms of feedback by other people, they liked the video but there was some disappointments. For example, some say everything moved a little bit too fast and didn’t quite get the concept of it also others say it didn't fit the storyline. Apart from that, the pixilation technique was quite effective. Personally, I liked the critical feedback people have given me so I can take it to my own advantage and help me improve my work in the future.

I also learned a lot of different skills using IStopMotion and Final Cut Pro and I think will really help for next time we have to film project I hope I can learn from this experience and grow my knowledge to film and produce better quality production. But at this moment in time I think the ident is pretty good.

n the future I will try to manage my time more carefully. By breaking up my work and arranging it into small sets every week, I think I will be able to work more speedily without hassle. I would also like to be able to use the cameras more confidently as I feel that I was capable of shooting more professional styled shots. Although I prefer to learn things visually, I think taking notes during lessons and keeping them in an organised file would remind me of what I know and understand, and should I ever need to go back and restudy an area I would be able to. i will try to remain an effective learner, so i can push myself further and develop my knowledge as an individual and team partner. Overall I think that my expectations of the ident were mostly a success in capturing the audience’s imagination.