IStopMotion

Hard Sell Advert

Mini Doc

Audience Consumption

Working Patterns

Working Pattern Grid

WORKING PATTERN	WHAT DOES IT MEAN?	WHO WORKS LIKE THIS?	PROS	CONS
Shift work	Working at various set times, not the standard 9-5 job routine.	Camera Operator, news broadcasters, journalists	Have lots of free time	Can be unpredictable, not good if you have children
Fixed term	Contractor	Make up artists, distributers	Well paid as they expect you to have times of unemployment	You're only fired for about 6 months so you have to be able to find another job
Office hours	Working 9 - 5	Account manager, sales and marketing	Entitled to company benefits, sick pay and maternity leave. Have free weekends	More time consuming and doesn't pay as well
freelance	Not permanently employed to one company	Script Writers, Photographers, Light operators	More freedom to do what you like and you're not tied down to one company. Also allows you to have more networks.	You don't have a steady income which means you could have to have more than one job at a time.
Irregular patterns	When a person is paid extra money on top of their normal wages when working over time.	Editors, location finders, casting director	Get more money for more work	Can be tiring when you end up working until the early hours of the morning
Hourly rates	When a person is paid by the hour	Photographers, graphic designers	Again the more work you do the more you get paid	Can not be paid well
Piece work	You get paid for the amount of work you do	Writers, editors, Digital media co-ordinate	If you're a fast working it means more free time	You have to put more effort into what you are doing

Advert Similarities

There are several features of adverts that are present in most if not all advertisements. They are known as the 'Codes and Conventions' of advertising.

Brand name/Logo

Action Statement

Slogan/Catchphrase

Factual information

Unique selling point

Persuasive language

Mode of address

Target auduence

Psychographic profile

Hustle

Overhead establishing shot – what does this achieve?

Overhead shot lets us know that there are more characters in the room.
What is Shot-Reverse-Shot?

Meaning when a shot is cutting back between the two characters, assuming that they are looking at and talking to each over.

What is Eye-line matching?
For example one person in a meeting is standing up, looking of screen and down, whiles a person sitting down is looking of screen and up. From the angles of their eyes means that they are looking at each over.

Why cut to the other members of the group?
When a character is talking about a plan in a group, it would make sense to take different shots of the other people in the group one at a time to see their reaction of their faces while their listening and looking at each over.

What is a wipe?
The wipe is a slick transition and it is used to move a scene to another location in time.

What is the effect of using quick cuts?
The effect of using quick cuts to make things short and sweet. From the beginning of shooting, the editor may have more than fifteen shots, some of them are long or too short and it creates a fast time which will the a story going along very well and keeping the audience on their toes.

Historic Animation Presentation

Norman mc laren from Ashfaq 'Classy'

Advert Evaluation

The task given was to create a television advertisement to a near professional standard. As a group, Elizabeth and Sidique and I decided to do an advert on glasses. The brand product we chose to advertise was Ralph Lauren glasses. The whole advert is in split screen because there is comparison being made between the Ralph Lauren glasses and "normal/plain" glasses. It shows a person who goes out to get a job. He is shown on one part wearing the normal glasses, where he goes to the wrong store; and on the other part he is wearing the Ralph Lauren glasses and goes to the right place he is supposed to. The slogan used was "See your future brighter with us".

Every part of the making the advert went well. We managed to film everything in under two hours and it was edited and uploaded on the same day. The advert itself went well because it went almost completely as it was planned.


 How faithful to your finished advertisement was your original idea?

 

The finished advertisement was almost completely matched to the original planned idea. There were a few things changed during filming. This was because we realised that the advert would be too long if all these things were put into it. A lot of the planned shots were changed to more basic ones, allowing the advert to be the right length of time. 

How effective was your advert in communicating to the product's chosen target audience?

The advert communicated quite well to the audience as it gave an engaging narrative. There was a slogan and a comparison between the good product and the bad product.

Weaknesses & Improvements

To improve the video, there could be a better range in the shot sizes as the ones used were all quite basic and similar. Another improvement could be made with the presentation of the actual product. There was no scientific explanation to the quality of the product which, if included, could have improved to the persuasion technique.

The Gloaming

 

What is editing?

Editing is a process of selecting clips in different shots and also to make a story for the audience to understand.

What is Elliptical editing?

Elliptical editing for example shows the audience that a character is waking up in a long shot without showing us of her sleeping.

Why are long shots used?

Long shots are used to remind the audience where the character is and to see that she is all alone.

What is non-diagetic sound?

Non-diagetic sound is when a character can’t hear a scary sound but the viewers can hear the sound.

How do we know she is bending down to pick up the ring?

 

Well there is a word called eye line, shows that the character is bending down and looking at something and cuts to the scene of the ring of what she is looking at.

Film Production