Music Styles

The genre of this video is hip-hop/rap. In the music video we see clips of the singer rapping and continuous short clips where she is flipping her hair, walking and releasing smoke, or painting a wall a black, in which towards the end she paints on top of to show another song release called "ignorant art."
The purpose of this video is to show that Iggy Azalea is a slightly seductive artist with an edgy attitude, we see this due to her clothing and fashion, (studded jackets and gold) as well as her make up which is simple but includes bright lipstick colours (a "hipster" trend.) We also see her holding a barking dog, which makes her look as though she should feared. Many female rappers highlight this sort of attitude in their music videos-in the case of male rappers, stereotypically they may surround themselves with money, cars and girls in their Music videos. We see a lot of medium shots and some over head shots, wide shots, and camera panning left/right with slowed down footage, another technique which is used in hip-hop/rap videos to give an overall more laidback yet stylish effect. Artificial lighting is used to make Iggy look more perfected and to show that the attention is on her.


KPOP




The genre of this song is Korean pop or KPOP if abbreviated. In this song, PSY is singing about how his style is more clean-cut  and up to date-he is a more fashionable man by referring to "Gangnam" which is similar to London's Oxford Street. We see him dressed in suits and bow ties, making him look smart to fit the modern image he is portraying for the girl he likes. As it is a more playful and comical song, we see an appearance from a Korean comedian half way throughout-and the dance choreography itself is rather unique. In many KPOP songs choreography is vital to creating a successful video, which made Gangnam Style famous in Korea for a little while.

The music video for this song has caused the huge success it reached, making it completely substantial. This has been proven through its international success, as it has become a hit worldwide despite being sung in Korean. There are many wide shots and mid shots, as well as some close up shots which allow us to see PSY's facial expressions. We get to see the choreography well due to some crane shots and due to the structure of the shots overall, and additionally the camera zooms in and out to strengthen the lively atmosphere fabricated. Not only in Gangnam style but the case with many KPOP videos is that the lighting tends to be extremely artificial, creating a more perfected and chiselled look on the singers. This is the youthful perception of beauty which Koreans admire, and we see another star called "Hyuna" who represents this in Gangnam Style. Without good lighting, Kpop videos will not do well as the presentation of their idols is essential to creating the right image for fans.