Advert Final

CutOut Animation

Channel Ident

Mini Doc Pre Production

Ident StoryBoard

Channel 4 Ident

This ident is entertainment-led as it uses a flagship programme to advertise the channel. This offers a great opportunity as when viewers see The Simpsons they will begin to automatically associate it with Channel 4, thus advertising the channel. It is not obvious that this footage is an ident, which could be seen as either positive or negative. Using The Simpsons appeals to a large audience and therefore attracts alot of attention and effectively persuades the viewer to stay on the channel.

However for non-simpsons fans it could demand a change of channel without hesitation, therefore the purpose of the ident would not have been fulfilled as it is not until the end that the reason for the animation is revealed. Although the ident offers humour and fun to be represented on behalf of the channel, it relies upon the patience and specific interest of the viewer due to its lengthy duration. This could quickly make the viewer bored after watching this ident a few times as it is then predictable.

However, it is not effected by any usual limitations of a viewers television resolution, aspect ratio or transmission system, allowing it to be properly viewed by everyone. Also the audio effects used in the ident make it possible for non-visual viewers to still understand what is going on.
It is likely that this clip is shown on weekday evenings and late afternoons due to its comedic attitude. It could also be shown on saturday/sunday mornings when The Simpsons is likely to be screened.

What is a channel ident?

 

Idents are the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name. This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike. Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.

The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.


When making an ident you have to:

• Make sure there is no text or voices in the ident, as it will distract from the announcer
• Don't make it too interesting so the viewer won't listen, but don't make it too boring that they'll switch over
• Don't include anything offensive as that's not a good representation for the channel.

 

 

Chanel Ident

BBC

Animation Lists

Dragonball, Z, GT = This was and is my favorite animation series of all time, this being I started watching it from the first episode and finished it till the last so I kind of got connected with the characters in the series especially Goku who was this super mighty strong human strongest in the whole universe who is always positive even in the face of death and he is force to protect the earth from villains who want to control or destroy it from galaxies away.


Beyblade has to be one of my favorite animation series. i also started watching this from the 1st episode and watched till the end but they went astray when they made another sequel which ruined the concept of the first one. i grew in love with it with even buying the products, the beybade, battle arena, remote control and collected the trading cards.

Family Guy
Simpson
American Dad
South park
Nemo
Wreck It Ralph
Yu-Gi-Oh
Arthur
Danger Mouse
Bob The Builder
Tom&Terry
Road Runner
Wallice&Gromit
Tin-Tin
Cleveland Show
Fi-Fi
64 Zoo Lane
Shrek
Popeye
Thomas The Tank Engine
Postman Pat
Incredibles
Ti Teuf
Morph
Donald Duck
Sonic The Hedgehog
Teen Titans
Avengers Assemble
Thor
Batman & Robin
Jackie Chan
Fantastic Mr Fox
Megaman Star Force

Single Camera Production

Ident Analysis 2

This ident uses a variation of vivid colours to get the viewers attentions, specifically purple which is the E4 colour, this is a great way of ensuring that the audience will associate this ident with the channel. The use of stop motion animation appeals to the target audience, which is mainly students and young adults from an age of 16 to 30.

 

The way that the dull room is transformed by the E4 purple “spilling” or invading the room in various ways gives the audience the impression that watching this channel will cause enjoyment and excitement to fill their lives. The act of the curtains closing represent shutting out the outside world and becoming a part in a whole new world which is about to begin before the programme start. As the room transforms the music changes and more sound effects are added as each event occurs, the moment the music begins to change is when the curtain closes, this adds to the feeling of shutting the rest of the world out and being involved in the channel.

 

The Channel E4′s target audience is mainly students. This ident is made appealing to them with the use of abstract ideas, such as the octopus tentacles (also in the colour purple) emerging from the headboard, the teddy bear coming to life and the pillow climbing up the wall. In addition, the sheer amount of things going on in the ident, while supposedly reflecting how much is going on the channel, ensures that the audience’s attention is kept throughout.

Idents Ideas

BBC Questions

1. Do you watch BBC?

2. What is your favourite programme?

3. Who is your favourite presenter?

4. Do you know how much the licence fee costs?

5 Do you know ho the BBC is funded

6. What other shows do you enjoy watching?

7. How many hours roughly do you spend watching BBC?

8. What programmes do you NOT enjoy on BBC?

9. What channels do you think are competitors of BBC?

10. Give a description of the BBC in one sentence.