Ident Analysis

This is a seasonal-led ident that would only be appropriate to use at Christmas time as it advertises this time of year along with the channel. The music used emphasise this them as it sounds magically and glittering (adjectives usually associated with Christmas). The duration and tempo are appropriate as they give a relaxed amount of time that doesnt drag on too long but allows the information to be shown effectively.
This ident could techniqually be re-packaged to be shown in high definition as it is not an animation and includes alot of detail which could be improved by a better resolution. However this would then become a limitation as not every viewer would possess a HD television. There is also no room for creation of corporate identity within this ident as christmas could not be associated with one specific television channel. However, there is a slight incitement of brand loyalty as the same ident is used for both Sky 1 and Sky 2. This ident is also limited to a smaller audience as it is recieved as a satellite channel and therefore analogue receivers cannot view it, limiting its marketing reach.
The ident can be creatively communicated as the audio corresponds with the visual theme; thus giving an idea of what is happening to non-visual viewers.