Viral Video.

Viral marketing is an idea that spreads and an idea that while it is spreading actually helps market your business or cause. It usually uses the Internet as digital platform, because is the best way to spread it all round the word. It has pros and cons. Is cheap to advertise and It can be a massive success if people like and post or share it on their social media sources, such as: Facebook, Twitter, Ask, Google, YouTube, etc. Otherwise it just going to disappear in a few time.

JK Wedding Entrance Dance.

"JK Wedding Entrance Dance" is a viral video originally uploaded to YouTube on July 19, 2009, featuring a wedding, using "Forever" by Chris Brown as the song for their wedding march. In its first 48 hours, the video was viewed more than 3.5 million times. The original upload of the video was the 3rd most popular video on YouTube in 2009, and as of June 2012 had been viewed over 76 million times.

The video begins with ushers closing the church doors with everything appearing normal, getting ready for the start of a wedding. "Forever" by Chris Brown then begins to play. To the surprise of the audience, the ushers, groomsmen and bridesmaids then progressively dance down the aisle, culminating in the groom.

Usually, using a copyrighted song like "Forever" will get your video booted from YouTube, but instead the site took advantage of the video's popularity by advertising the song to video viewers. The couple who originally uploaded the video are also asking viewers to open their wallets, not for commercial purposes but to contribute to violence prevention programs.

The purpose of the video is to make people laugh but also to advertise the song. The target audience range between 10 to 50. The video is not that technical. It is filmed on one camera which isn't good quality and moves around a lot. But the sound is good quality. There isn't any editing it is all one take. This is to give the impression someone is filming it on their phone which makes the advert seem more real.

Cadbury Gorilla Viral Video.

The advert features a gorilla drumming to the music of Phil Collins. The 90 second clip involves an actor (Garcon Micheal) in a gorilla suit, preparing mentally for engaging with Phil Collins song, In the Air Tonight and points people to a web site, A Glass And A Half Full Productions. The advert is designed purely for viral entertainment value, and to raise awareness of the Cadbury glass and a half logo.

The target audience is young people (8-30) because in the advert there are young people. It's also aimed at middle to working class people as the product is not too expensive to buy and it is in most shops.

The video appears on YouTube, but also on the television. Created by the award-winning Fallon agency in London, the commercial has stimulated great interest, partly because it does not feature the product until the very end. The purpose of this video is to entertain people but also to advertise their chocolate. Cadbury use the colour purple in the background so when people see purple it can remind them of Cadbury.

They use lots of different camera angles which makes it look quite professional but the quality isn't too great. Also they use special efforts to make the gorilla look so realistic.

User Generated Video.

The purpose of the cinnamon challenge video was probably to just show her fans she was able to do the challenge but not complete it. Also, maybe she wanted to do it because she would of gained more viewers or she has an interest of putting her body at risk just to entertain her fans. Also, maybe she wanted to do it because she would have gained more viewers.

It was mostly targeted to teenagers and people to their mid thirty because they usually are on different social media sites so it will be easy for the video to be promoted.

The video appears on YouTube, but also on the television for example The Ellen DeGeneres Show, and also it was sent around through social media sites such as Facebook, Twitter, etc. and mobile phones.

Cinnamon Challenge video, the image quality was very clear you could see the background clear enough and what she was doing. The video was not pixelated. The sound quality was good because even though her voice was quite loud.